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Marketing (OBJ&THEORY) Neco 2016 Free Expo Answers






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Thursday 2nd June 2016
MARKETING(Obj and essay) 10:00am-12:40pm
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MARKETING OBJ:
1-10: EDEDCCCEBA
11-20: AADABBDBBB
21-30: ACEBDAEABC
31-40: BDDCCEBDCA
41-50: CAEABADCDE
51-60: CEAAEACDDC

(1a)
marketing is the performance of business activities that direct the flow of goods and services from the producers to consumers or end users

(1b)
-maximise consumer satisfaction
-maximise choice
-maximise profit
-maximize consumption

(1c)
-sales prom*tion
-product planning and development
-risk taking
-advertising




(3a)
Selling is a marketing function that involves determining client needs and wants, and responding through planned process.

(3b)
(i) Opening phase: is usually a result of a cold call to someone who hasn't yet heard of you or through,about working with you.

(ii) Information gathering: is a second step when sells person is asking customers what they do,how they do it,and why they do it that way.

(iii) Proposal: the next step when sells person is giving the presentation based on the gathered information,and giving the recommendation or meaningful solution to solve there plans.
(iv) Closing the Deal: these means they see the values in your solution and you assisted the buyer to make a decision based on information you provided



(4)
TABULATE:
Production concept:
-It assumes that consumers will favour those products that offer the most quality for the price
-It lay emphasis on the production of quality products and several brands of products
Marketing concept:
-It is concerned with the marketing management with the aim of customers orientation is to be on marketing and not selling
-It lay emphasis on what the customers really wants,how to satisfy them and how to develop on it


5a)
Formulating the Marketing Research
Problem Formulating a problem is the first step in the research process.ns developed.

5b)
Method of Inquiry The scientific method is the standard pattern for investigation. It provides an opportunity for you to use existing knowledge as a starting point and proceed impartially.

5c)
Method In addition to selecting a method of inquiry (objective or
subjective), you must select a research method.

5d)
Research Design The research design is a plan or framework for conducting the study and collecting data.

5e)Data Collection Techniques Your research design will develop as you select
techniques to use.Â


7a)
A government market is a group of
consumers that consists of local, state and federal authorities.

7b)
i)Idea Generation The development of a product will start with the concept. The rest of the process will ensure that ideas are tested for their viability, so in the
beginning all ideas are good ideas
ii)Idea Screening This step is crucial to ensure that unsuitable ideas, for whatever reason, are rejected as soon as
possible. Ideas need to be considered objectively, ideally by a group or committee.
iii)Concept Development & Testing
You have an idea and it’s passed the screening stage. However, internal
opinion isn’t the most important.
iv)Business Analysis Once the concept has been tested and finalised, a business case needs to be put together to assess whether
the new product/service will be
profitable.



MARKETING OBJ:
1-10: EDEDCCCEBA
11-20: AADABBDBBB
21-30: ACEBDAEABC
31-40: BDDCCEBDCA
41-50: CAEABADCDE
51-60: CEAAEACDDC
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